Pampanga News Editorial Standards
Live blogging is an important part of Pampanga News’ real-time coverage, providing timely, verified updates as events unfold. To maintain accuracy, clarity, and public trust, the following guidelines outline when and how live blogging should be activated.
Date of effectivity: October 11, 2025 at 1:25am
1. Purpose of Live Blogging
Live blogging allows Pampanga News to:
- Deliver minute-by-minute updates during rapidly developing events.
- Provide verified and contextual information in real time.
- Offer a centralized, continuously updated feed for readers following urgent or ongoing stories.
2. When to Activate Live Blogging
Live blogs should only be activated for events that are time-sensitive, developing, and of public interest. Editors and reporters may initiate live updates under the following circumstances:
a. Emergencies and Disasters
- Major earthquakes, volcanic activity, typhoons, floods, or landslides.
- Public safety advisories issued by agencies such as PAGASA, PHIVOLCS, NDRRMC, or local governments.
b. Breaking News and Crises
- Major accidents, fires, or transportation disruptions.
- Security incidents or law enforcement operations affecting communities.
c. Political and Civic Events
- Election days, national addresses, and government briefings.
- Large public demonstrations or gatherings monitored by authorities.
d. Significant Local Events
- Major local developments in Pampanga and Central Luzon, such as infrastructure openings, high-profile visits, or cultural events drawing large crowds.
3. When Not to Activate Live Blogging
Avoid using the live blog format when:
- The story is static or not expected to develop within hours.
- The information flow is limited or unverified.
- Coverage is better presented as a single, updated article or news brief.
4. Activation Protocol
- Editorial Decision – The Editor-in-Chief or News Desk determines whether live blogging is appropriate based on news value and urgency.
- Verification First – All updates must be verified before posting, even in a live format. Avoid speculation or unconfirmed claims.
- Timestamping and Attribution – Each entry should include a time stamp and source attribution (e.g., PHIVOLCS, LGU reports, or on-ground correspondents).
- Closure Notice – Once the situation stabilizes, the live blog should be formally closed with a final summary or recap article.
5. Ethical and Safety Considerations
- Do not post graphic or distressing visuals without proper content warnings.
- Prioritize accuracy over speed.
- Respect privacy, safety, and official embargoes during emergencies.
- Uphold Pampanga News’ commitment to public service journalism.
6. Examples of Live Blog Activation
✅ Activate:
- A strong earthquake felt across Luzon.
- A developing typhoon landfall with PAGASA updates.
- A provincial election vote-counting session.
🚫 Do Not Activate:
- A routine press release or static update.
- A scheduled event with no unfolding development.
- Stories that can be handled through a standard news report.
Pampanga News remains committed to delivering real-time, responsible, and reliable coverage. Live blogging will be used only when it enhances public understanding and provides timely, verified updates that matter to our readers.
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